LogoLounge 7: How to Access and Use the Online Database of Logos
What is LogoLounge 7?
LogoLounge 7 is a book that showcases 2,000 international identities by leading designers. It is part of a series of books that collect and present the best logos from around the world. The book was published in 2012 by Rockport Publishers and written by Bill Gardner and Anne Hellman.
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Bill Gardner is the founder of LogoLounge.com, a website that allows designers to upload and search logos. He is also the president of Gardner Design, a graphic design firm based in Wichita, Kansas. Anne Hellman is a freelance writer and editor who specializes in design, architecture, and lifestyle topics. She has written several books on design, including LogoLounge Master Library volumes 1-4.
Why is LogoLounge 7 a valuable resource for logo designers?
LogoLounge 7 is a valuable resource for logo designers because it offers:
A curated selection of high-quality logos from various industries, styles, and regions
A diverse range of logo categories and collections that reflect current trends and themes
A commentary from the authors and a panel of expert jurors on each logo category and collection
A glimpse into the creative process and sketches behind some of the logos
A directory of contact information for each designer or firm featured in the book
An online access to LogoLounge.com where readers can browse, search, and upload more logos
How to use LogoLounge 7 effectively?
LogoLounge 7 can be used effectively by following these steps:
Browse the book by category or collection to get a general overview of the logos and their styles
Search the book by keyword, industry, or designer to find specific logos or examples that match your needs
Learn from the book by reading the commentary, studying the sketches, and analyzing the design elements and principles of each logo
Inspire yourself from the book by finding logos that appeal to you, spark your imagination, or challenge your skills
Create your own logos based on the book by applying the techniques, tips, and tricks that you learned from the book
Share your logos with the book by uploading them to LogoLounge.com and getting feedback from other designers and jurors
Tips and tricks for logo design inspiration
Here are some tips and tricks for finding and creating original and memorable logos:
Start with a clear brief that defines the purpose, audience, and message of the logo
Research the industry, market, and competitors of the logo
Brainstorm ideas and keywords related to the logo
Sketch as many concepts as possible without judging or filtering them
Select the best concepts and refine them digitally
Test the logo in different contexts, sizes, and colors
Get feedback from clients, peers, and users
Iterate and improve the logo until it meets the objectives and expectations
Use rhetorical questions, analogies, and metaphors to make your logo more engaging and memorable
Use negative space, optical illusions, or hidden meanings to make your logo more clever and surprising
What are some of the trends and themes in LogoLounge 7?
LogoLounge 7 features 34 categories and collections of logos that reflect current trends and themes in logo design. Here are some of them:
Portraits
Portraits are logos that use human or animal faces as the main element. They can be realistic, stylized, or abstract. They can convey personality, emotion, or identity. They can also be combined with other elements such as typography, shapes, or symbols. Some examples of portraits in LogoLounge 7 are:
Source: LogoLounge 7
Typography
Typography is logos that use creative and expressive typography as the main element. They can use custom fonts, modified fonts, or existing fonts. They can play with letterforms, spacing, alignment, or orientation. They can also use typography to create shapes, patterns, or images. Some examples of typography in LogoLounge 7 are:
Enclosures
Enclosures are logos that use shapes, frames, or borders to enclose the main element. They can use circles, squares, triangles, or other geometric forms. They can also use organic, irregular, or ornamental shapes. They can create a sense of unity, protection, or distinction. They can also be combined with other elements such as typography, icons, or symbols. Some examples of enclosures in LogoLounge 7 are:
Source: LogoLounge 7
Display Type
Display Type are logos that use large, bold, or decorative typefaces as the main element. They can use serif, sans serif, slab serif, or script fonts. They can also use custom fonts, modified fonts, or existing fonts. They can create a strong visual impact, a distinctive personality, or a unique style. They can also use display type to create shapes, patterns, or images. Some examples of display type in LogoLounge 7 are:
Calligraphy
Calligraphy are logos that use handwritten or script fonts as the main element. They can use cursive, brush, or marker fonts. They can also use custom fonts, modified fonts, or existing fonts. They can create a sense of elegance, warmth, or authenticity. They can also use calligraphy to create shapes, patterns, or images. Some examples of calligraphy in LogoLounge 7 are:
Source: LogoLounge 7
Crests
Crests are logos that use heraldic or symbolic elements as the main element. They can use shields, banners, crowns, or stars. They can also use animals, plants, or objects. They can create a sense of tradition, prestige, or authority. They can also use crests to convey values, meanings, or stories. Some examples of crests in LogoLounge 7 are:
Sports
Sports are logos that use sports-related icons or motifs as the main element. They can use balls, bats, helmets, or trophies. They can also use athletes, teams, or mascots. They can create a sense of energy, excitement, or competition. They can also use sports to represent values, cultures, or communities. Some examples of sports in LogoLounge 7 are:
Source: LogoLounge 7
Heads
Heads are logos that use stylized or abstract heads as the main element. They can use geometric shapes, organic forms, or negative space. They can also use colors, gradients, or textures. They can create a sense of simplicity, elegance, or sophistication. They can also use heads to express emotions, personalities, or identities. Some examples of heads in LogoLounge 7 are:
People
People are logos that use human figures or silhouettes as the main element. They can use realistic, stylized, or abstract representations. They can also use poses, gestures, or movements. They can create a sense of dynamism, diversity, or humanity. They can also use people to illustrate concepts, activities, or professions. Some examples of people in LogoLounge 7 are:
Source: LogoLounge 7
Mythology
Mythology are logos that use mythical creatures or legends as the main element. They can use dragons, unicorns, mermaids, or phoenixes. They can also use gods, heroes, monsters, or symbols. They can create a sense of fantasy, mystery, or magic. They can also use mythology to evoke emotions, meanings, or stories. Some examples of mythology in LogoLounge 7 are:
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Source: LogoLounge 7
How to get LogoLounge 7?
LogoLounge 7 is available in different formats and regions. Here is how to get it:
Pricing and availability
The following table shows the price, format, and availability of LogoLounge 7 in different regions:
RegionPriceFormatAvailability
USA$40.00PaperbackAmazon.com, Barnes & Noble, Rockport Publishers
UK25.00PaperbackAmazon.co.uk, Waterstones, Rockport Publishers
Canada$50.00PaperbackAmazon.ca, Chapters Indigo, Rockport Publishers
Australia$60.00PaperbackAmazon.com.au, Booktopia, Rockport Publishers
India$30.00PaperbackAmazon.in, Flipkart, Rockport Publishers
China$45.00PaperbackAmazon.cn, JD.com, Rockport Publishers
Japan$50.00PaperbackAmazon.co.jp, Rakuten, Rockport Publishers
Amazon.com.br, Submarino, Rockport Publishers
OtherVariesPaperbackAmazon.com, Rockport Publishers
Online access and features
The book also comes with an online access to LogoLounge.com, where readers can browse, search, and upload more logos. The website offers the following features:
A database of over 300,000 logos from around the world
A search engine that allows users to filter logos by keyword, industry, designer, color, shape, symbol, or style
A collection of articles, interviews, and case studies on logo design and trends
A membership option that allows users to upload their own logos and get feedback from other designers and jurors
A submission option that allows users to submit their logos for consideration in future LogoLounge books
A newsletter that keeps users updated on the latest news and events in logo design
Conclusion
LogoLounge 7 is a book that showcases 2,000 international identities by leading designers. It is a valuable resource for logo designers who want to learn from the best, get inspired by the latest trends and themes, and share their work with the world. The book is available in different formats and regions, and also comes with an online access to LogoLounge.com, where readers can browse, search, and upload more logos. If you are interested in logo design, you should definitely get LogoLounge 7 and join the LogoLounge community.
FAQs
Here are some frequently asked questions about LogoLounge 7:
Q: How many logos are in LogoLounge 7?A: There are 2,000 logos in LogoLounge 7.
Q: How are the logos selected for LogoLounge 7?A: The logos are selected by a panel of expert jurors who review thousands of submissions from LogoLounge.com.
Q: Who are the authors of LogoLounge 7?A: The authors are Bill Gardner and Anne Hellman.
Q: What are some of the categories and collections of logos in LogoLounge 7?A: Some of the categories and collections are Portraits, Typography, Enclosures, Display Type, Calligraphy, Crests, Sports, Heads, People, and Mythology.
Q: How can I get LogoLounge 7?A: You can get LogoLounge 7 by purchasing it online or in bookstores in different regions. You can also access it online by visiting LogoLounge.com.
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